B&T Promotions
Forecast
Our most extensive publication, Forecast is a monthly magazine promoting new and forthcoming adult hardcover, trade and mass-market paperback, and spoken-word Audio Titles. Forecast enables publishers to speak to retailers and librarians about future bestsellers and other noteworthy titles so they can make well-informed business decisions. With a circulation of more than 50,000, Forecast is the best way to promote new hardcover titles to retailers and librarians. Forecast also includes regular inserts of special interest.
Quantities & Circulation
| Quantity | Circulation |
| 20,000 | 50,000 |
Deadlines
| Issue Date | Ad Reservation Date | Ad Due Date | Publication Mail Date |
| January | 10/1/2009 | 11/3/2009 | 12/15/2009 |
| February | 11/1/2009 | 12/4/2009 | 1/15/2010 |
| March | 12/1/2009 | 1/8/2010 | 2/16/2010 |
| April (BookWatch Section) | 1/1/2010 | 2/5/2010 | 3/16/2010 |
| May | 2/1/2010 | 3/6/2010 | 4/15/2010 |
| June (BEA issue) | 3/1/2010 | 4/7/2010 | 5/15/2010 |
| July | 4/1/2010 | 5/7/2010 | 6/15/2010 |
| August | 5/1/2010 | 6/4/2010 | 7/15/2010 |
| September | 6/1/2010 | 7/9/2010 | 8/17/2010 |
| October (BookWatch Section) | 7/1/2010 | 8/6/2010 | 9/15/2010 |
| November | 8/1/2010 | 9/4/2010 | 10/15/2010 |
| December | 9/1/2010 | 10/8/2010 | 11/16/2010 |
Rates
| Ad Placement | Color Specifications | Rates |
| Front Cover | 4-color | $7,800 |
| Inside Front Cover | 4-color | $6,200 |
| Inside Back Cover | 4-color | $5,900 |
| Back Cover | 4-color | $6,200 |
| Premium Placement, Pages 1-16 | 4-color | $5,700 |
| Full Page, back of publication | 4-color | $4,800 |
| Full Page | B/W | $3,900 |
| Half Page | B/W | $2,300 |
| Small Press Rates | ||
| Full Page | B/W | $1,600 |
| Half Page | B/W | $1,100 |
Contacts
Contact Baker & Taylor's advertising sales representatives for placement reservations or additional information.
Brenda Larson
908.541.7447
brenda.larson@baker-taylor.com
Russ Abrams
908.541.7427
russ.abrams@baker-taylor.com
Susan Brown
908.541.7480
susan.brown@baker-taylor.com
Patty Szeplaki
908.541.7431
patty.szeplaki@baker-taylor.com
